The collector always keeps an eye out for any piece of memorabilia that is interesting, offbeat, rare, or fun. Many individuals feel good when they look over Coke collectibles. Indeed, the long running slogan "Have a Coke and a smile!" has worked its way into our collective consciousness. That is not the only instances of the beverage company hiring savvy marketing people. Coke has long used Saint Nicholas to draw people to their product. Indeed, some fans claim the twentieth century version of Santa came entirely from the omnipresence of Coke advertising. Beyond these images, Coke related antiques and collectibles dating back to the late 1800s have priced themselves out of the market for the average collector. Since the 1970s, many Coca Cola collectibles have been fabricated to mimic older items and passed off to those who didn't know better. Numerous trays and several of the calendars have definitely been reproduced and some of them are reported to be so close to authentic, they'll nearly fool an expert. There are counterfeit items from the high end to the low end when it applies to Coca Cola collectibles. Some items are actually newly manufactured to look like older items but they were never really existed in original form.