By the 21st century, Coca Cola records took an alternative leap available in the market. In 2005, the company introduced "Diet Coke", sweetened with synthetic flavors. Later in 2005, it announced "Coca Cola Zero", sweetened with aspartame and acesulfame potassium. Since then, the company has produced other products containing the same Coca-Cola formulation with minor variations. Coca Cola is now being sold around the world, in additional than 200 different countries. The Coca-Cola agency now sponsors an collection of events, including the "Olympic Games", and "NASCAR".

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