Their Christmas Santa appears on mugs, clothing and dozens of alternative items and brings in sales year after year. Creation of this Santa in 1931 is thought to have popularized what we associate with how Santa looks. Clocks with the Coca-Cola logo were in the beginning made to be displayed in stores that sold the brand and plenty of clocks also say "Sold Here". They were often given to store owners free of charge as an incentive to be used in the shop. Some clocks were very simple in design while others were more complicated and incorporated things similar to neon lighting fixtures. Some collectors find these neon clocks to be art and exhibit them as such or they include them into the decor in their home.

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