The Coca-Cola company now sponsors an assortment of events, including the "Olympic Games", and "NASCAR". In England, it is the primary sponsor of "The Football League". It is also featured in several television shows including "The Gods Must Be Crazy. "Coca Cola history has come a long way since Pemberton invented the original recipe, and continues to grow by leaps and bounds. It is no surprise that it is one of the leading soft drinks of the market. To understand the first generation of Coca-Cola products it is important to know about the status of cocaine during this time period. Cocaine is derived from the leaves of the coca plant. The leaves have been chewed for centuries by natives of Peru, who use it as a stimulant and to reduce hunger. It was first extracted and identified in the mid-1800's and was used for medical purposes to treat a variety of illnesses. Psychiatrist Sigmund Freud, described it as a "magical drug". In 1910, the first documented cases of problems associated with cocaine were recorded in medical journals and seen in many hospitals.

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