Imitation may be the sincerest form of flattery, but in business it can cut into sales when competing products are too similar. The company wanted a bottle that was so distinctive you were sure you had the "real thing" and came up with the idea of a bottle so different you tell the moment you held it that it was authentic. They had a contest for a bottle that you could identify in darkness or blindfolded, and the rather feminine curve of the now standard Coca-Cola bottles was the clear winner. While the basic contour of Coca-Cola bottles has remained, it has been refined several times for various reasons. The first was a practical one. The first contour bottles were wider in their middle section than they are now, and were not very steady on conveyor belts. They had to be made thinner to prevent tipping, but most people think the appearance is also more balanced and attractive. When the plastic 20-ounce bottles were introduced for use in vending machines, slight variations in design were required. Also, large sized bottles such as two- and three-liter family size bottles of Coca-Cola, could not carry the same signature contoured look on technical grounds. Is gift selection difficult for you for certain "hard-to-buy-for" friends and relatives? One possibility is adding to their collection of some kind of memorabilia, or even getting them started on a collection with some specific theme. Many people enjoy Coke, and like getting and collecting various articles with the familiar red logo.

7up Holiday sign Vintage soda bottle cap Antique shop Coke Pepsi Cola Orange Vintage 1960s Era Coca Cola End Cap Sign from Wooden Crate Box Feb 1982 Bottler Meeting Atlanta Coca Cola Coke Bottle 10oz Rare Vintage Italian 20cl 50mm Coca Cola Coke Bottle Vtg IMS Coca Cola Retro 70s Faux Tiffany Stained Glass Light Up Sign Coke Vintage Koppers "Twin City" Coke Sign Original 1950s DRINK COCA-COLA Porcelain Sign 24" Authentic Vintage Soda Pop Vintage Counterpoint Coca Cola Stained Glass Look Trivet Fort Myers Florida Johnny's Car Wash Coke Sign Vintage Postcard AA64094 New Port Richey Florida Street Scene Drug Store Coke Sign Real Photo PC AA64085 Coca Cola 16" Wood Contour Bottle Thermometer Sign Coca Cola Always A Party Tin 1994 Coca Cola Vintage 1997 Bean Bag Plush Walrus with Bottle & Red Scarf NWT Vintage Coca Cola Red/White Glass Ball Christmas Tree Ornaments Set of 4 w/ Box coca cola tray Coca-Cola 1994 Metal Tin Sign 8.5" x .25"x 6.5" POLONAISE ~ RED COKE SIGN ORNAMENT mouth-blown GLASS ~ Komozja, Polish ~ NIB New Castle, PA Pittsburg Street Bridge DB PD 1911 Coca Cola & Jewelry Signs A4 Classic Coca Cola Santa 12 Carols Chimes Christmas Clock Light Sensor Coke NEW 1951 HOTEL DAVENPORT, COCA COLA SIGN, SPRAGUE AVE SPOKANE WASHINGTON Postcard P8 Drink Coca Cola Fountain Service Cast Iron Bench ,Sign & Legs - RARE Vintage Hotel Roosevelt Jacksonville Florida Coca Cola Sign 1930's Cars Postcard UNP Vintage Coca Cola Glass Mugs with Handles Set of 4 Light Green Tint EUC Vintage Coca Cola 36" Metal Button Sign AM49    Sign Of Good Taste NWT'S I LOVE COKE T-Shirt Red Coca Cola Fitted Shirt Womens Size Small Sheer Springfield MO Daling Park 1942 Coca Cola Sign Injured Soldier WWII Photo Vintage Coca-Cola 4" Coasters Cork Bottoms Six Total 3 Stone Excellent Condition Pre-1980 Postcard COCA-COLA SIGN ON RESTAURANT & ACADIAN MOTEL Cheticamp o0245 1940's COCA-COLA SIGN & GROCERY & THEATER Duquesne - Pittsburgh PA [email protected] RARE COCA COLA Surfboard/ Windsurfing Mini Collectible Red & White Gedep. Merk LOT (2) VINTAGE 1950s COCA COLA PREMIUMS DIE CUT CHRISTMAS ORNAMENTS/CARDBOARD COCA COLA PORCELAIN SIGN - 17 LONG - "DRINK COCA COLA FOUNTAIN SERVICE" Coca-Cola Button Signs On General Store With Gas Station Whiskeytown CA p2073 Coca Cola Sign Coat Rack Pre-1980 BLATZ BEER & COCA-COLA SIGNS ALONG STREET Milwaukee Wisconsin WI r1501 Ogden Skyline From Court House Ogden Utah Wonder Bread, Coke Signs Postcard O79 Vintage Coca Cola 1945 WWII Ad Store Sign "SOLDIERS AT AIRFIELD IN PACIFIC" Pre-1980 COCA-COLA & TEXACO GAS STATION SIGNS ON STREET Albuquerque NM [email protected] 1909 COKE SIGN IN DISTANCE BY HOTEL Atlantic City New Jersey NJ HQ5191 D-back COCA-COLA BILLBOARD SIGN IN DISTANCE ON BOARDWALK Atlantic City NJ E9589 Pre-1980 SAMMY RESTAURANT & FERRIS WHEEL & COCA-COLA SIGN Atlantic City NJ d6693 Divided-Back COCA-COLA BILLBOARD SIGN BY CHALFONTE HOTEL Atlantic City NJ B3205