When it became general knowledge that cocaine could be harmful, the company did what they could to remove it. With public health consciousness rising, Cola-Coca introduced a product that could appeal to these consumers. This product would have less sugar, and have vitamin enhancements. In 2007, Diet Coke Plus hit the shelves. This product took the already popular formula of diet coke, which was introduced to the public in 1982 and included vitamins. The formula contains aspartame, which is used as an alternate sweetener to sugar. Diet Coke already appealed to many consumers because it is sugar free. Coca Cola memorabilia and images have appeared throughout the years on a variety of products, which have become collectible antiques and collectibles. Collectors who begin a collection of Coca Cola memorabilia do not necessary focus on one particular item, but instead will general add anything that has the logo of Coca Cola to their collection. Collectors enjoy collecting true Coca Cola memorabilia, especially older ones that can be hard to find. A true Coca Cola antique has been manufactured for the Coca-Cola Company and have been licensed to be manufactured as well.

1990 Vintage Coke Bottle Enamel Metal Coca-Cola Promo Hat Pin Collectible NEWCoca Cola I Love Coke Lapel PinCoca Cola vintage Contour Bottle Pin Hat Lapel Pinback 1" Rare Coca Cola Pin Badge Coca Cola Always Lapel Pin Vintage NBA Beba Coca-Cola Marca Reg Pin LappelCoca-Cola Sydney 2000 Olympics 25 Drinks To Go Enamel PinVintage 1994 Olympic Pin Coca-Cola Polar Bear Flag and Bottle LillehammerCoca-Cola Pin Button Back Round Enjoy Coca-Cola Trademark 1.5 inches diameterVintage Coca-Cola Weight Lifting Competition Olympic Lapel Hat PinVintage Coca Cola Star w/Bottle Lapel -Hat pin Coke-- NOS Coca Cola Skating Polar Bear Vancouver 2010 Winter Olympic Games Pin Canada NEWCOCA-COLA COKE OLYMPIC TORCH RELAY 1996 GAMES ATLANTA PINS (set of 5). NIPCoca Cola Thailand Flag Lapel PinAtlanta 1996 Avon Lipstick Olympic PinCoca Cola Mr Wimpy Pins Hot Air Balloon and Hot Rod Racing Car Lot Set Vintage Coca-Cola Always Texas Pin ***GREAT CONDITION***Vintage Coca-Cola Guatemala Olympic Lapel Hat PinCoca-Cola Pin Button Back USA ENJOY COKE Enjoy that Refreshing New FeelingVintage COKE Coca Cola Plastic Lapel Tie Tack Pin RARE HTFVintage Cherry Coke Coca-Cola Soda Advertising Button Pin NOS New 2000Coca-Cola World Cup USA 1994 VTG Lapel Pin American Flag USA Running Dog Soccer1997 Vintage Coca Cola 6 pack glass bottle case Collector PinVintage Disney Mickey Mouse in a Coca-Cola Routeman's Uniform and Hat Pin!Vintage Coca Cola Pin Red Heart And Hands Shaking Gold ToneCOCA-COLA PIN TIE TAC Rare Bobble Head Polar Bear Coke Bottle Lapel Enameled NewCoca Cola Brand Coke Slider Lapel Pin Brand New Item # 80 CC014Coca Cola Indonesia Lapel PinCoca-Cola Collector’s Pins, Lot Of 4, New On CardsCoca Cola Coke Collector Pins Set of 22 on Store DisplayEnjoy Coke Pin EXPO MONTREAL OYLMPICS 1976Coca Cola San Diego Chargers pin NFLCoca Cola pin badge Calgary Winter OlympicsVintage Coca-Cola 1987 People's Republic Of China Olympic Lapel Hat PinVintage Coca-Cola 1988 W/ Colorful Olympic Rings Rectangle Olympic Lapel Hat PinWorld of Coca-Cola VIP TOUR pin Coke Red Atlanta Headquarters