I think it's why overall, we like this time of year - people are nicer to you in the stores, even customers make the effort to be a little bit more patient when there are long lines. The holiday commercials on the TV capture visions of delicious meals, family and friends gathering and of course children eagerly awaiting Santa's arrival. Never mind that the commercials actually seem to start earlier and earlier each year (I actually saw the first one this year on Halloween night!) I like them. They represent the festivities and the spirit of the season to me and they spur wonderful memories of the years gone by. And for me, in particular, no Christmas season would feel complete without one of Coca-Cola's Christmas commercials capturing the image of Santa Claus coming down the chimney to find an icy cold Coke waiting for him. The cementing of the image of the round faced, rosy cheeked Santa into our culture is even attributed to Coke from their pre-television print advertising campaigns. Then several years ago, the Coca-Cola Polar Bear Christmas commercials made their debut. Once again capturing family life at the holidays, but this time in the animal world with the beloved computer generated Coke Polar Bears. They celebrate their Coca-Cola Christmas bringing home a tree to their cave and sliding across the ice. They even borrow a bright winter night crescent moon to open their bottle of Coke. I personally love the one where the penguins are having their holiday party, drinking Coke of course, and boogieing the night away to "Little St.