The formula contains aspartame, which is used as an alternate sweetener to sugar. Diet Coke already appealed to many consumers because it is sugar free. Coca Cola memorabilia and images have appeared throughout the years on a variety of products, which have become collectible antiques and collectibles. Collectors who begin a collection of Coca Cola memorabilia do not necessary focus on one particular item, but instead will general add anything that has the logo of Coca Cola to their collection. Collectors enjoy collecting true Coca Cola memorabilia, especially older ones that can be hard to find. A true Coca Cola antique has been manufactured for the Coca-Cola Company and have been licensed to be manufactured as well. Collectors will have collections contain this fabulous memorabilia that will contain bottles from Coca Cola to signs around the world from Coca Cola to polar bears from Coca Cola. Collectors can easily target fakes and reproductions that do not have the registered trademark and with the popularity and incredible volume of these collectibles. In the history of American manufacturing Coca Cola is a well known advertised products and the possibilities of collecting these products are limitless. The formula for Coke was developed in 1886 by a pharmacist and for over a hundred years this world renown product has been advertised in massive amounts. One of the most popular advertisement campaigns from Coke was their Santa Claus campaign, who projected a more wholesome image.

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