Surveys have shown that 43% of people in 2000 were aware that we should eat at least five portions of fruit and vegetables a day, and in 2005 that number increased to 67%. More people are checking the nutritional information on food labels. About 48% of people say they check the sugar content, increasing from 28% in 2000. The Coca-Cola Company has shown an interest in their consumer's attitudes towards health. The introduction of the first generation was marketed as a medicine, with the then popular ingredient, cocaine. When it became general knowledge that cocaine could be harmful, the company did what they could to remove it. With public health consciousness rising, Cola-Coca introduced a product that could appeal to these consumers. This product would have less sugar, and have vitamin enhancements. In 2007, Diet Coke Plus hit the shelves. This product took the already popular formula of diet coke, which was introduced to the public in 1982 and included vitamins. The formula contains aspartame, which is used as an alternate sweetener to sugar.

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