That is not the only cases of the beverage
agency hiring savvy advertising people. Coke
has long used Saint Nicholas to draw people to their product. Indeed, some fans claim the 20th century edition of Santa came completely from the omnipresence of Coke ads. Beyond these images, Coke associated antiques and collectibles dating back to the late 1800s have priced themselves out of the market for the average collector. Since the 1970s, many Coca Cola collectibles have been fabricated to imitate older items and befell to people that didn't know better. Numerous trays and a couple of of the calendars have definitely been reproduced and a few of them are reported to be so near authentic, they will nearly fool a professional.
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