the Pepsi-Cola agency heard about the change in Coca-Cola's secret formula, they assumed that it was modified to compete with their company. The Pepsi-Cola Company believed the change was due to the incontrovertible fact that Pepsi-Cola's product tasted better. The CEO of the Pepsi-Cola wrote a letter
to every major newspaper in the USA, mentioning victory. Only 87 days after new Coke was introduced, old Coke was brought back on July 10, 1985. The fall in market share from a high of 15% to a low of 1. 4% as well as customer complaints result in the choice to bring back the common formulation. The return of "Classic" Coke interrupted ABC's "General Hospital" to wreck the inside track. The original formulation was sold in addition to the recent version, by 1986, the recent Coke, only had a 3% market share. In 1990, it was renamed, Coke II, but had almost vanished, however it continues to be sold in the Midwest of america. Today, patrons are becoming more health-conscious. The Food Standards Agency conducts surveys to trace adjustments in conduct and perspective, almost about food standards and safety, permitting trends to be measured.