This may have been a results of competitors, Pepsi-Cola, success. With the advertising competition pressures constructing Coca-Cola decided to come up with a new formula. The company spent 4 million dollars in getting to know a new formula. With some 200 newspaper and television newshounds present, Coca-Cola announced the change in the formula on April 23, 1985. Within the primary 24 hours of the assertion, over 81% of the United State's inhabitants had heard concerning the creation of the new Coke. Within a week, nearly 1000 calls a day swamped to the Coca-Cola Company's eight hundred number from outraged customers. Six weeks later, the number of calls rose to 6000 per day. Over 40,000 letters were written to the company. Each letter was answered to, and sent with a chit for the recent Coke. When the Pepsi-Cola company heard about the change in Coca-Cola's secret formula, they assumed that it was replaced to compete with their agency. The Pepsi-Cola Company believed the change was due to the fact that Pepsi-Cola's product tasted better.

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