The Internet is an excellent source for locating on-line auctions to help collectors find those hard to find item, but collectors did not know what they are bidding on. Another excellent source to locate Coca Cola memorabilia is at antique shops or at flea markets, but collectors need to remember that they can always negotiate the prices on these items. On very rare occasions collectors may be able to locate estate sales where private collectors have had some interesting Coca Cola memorabilia where these items might go for on a few dollars to a few thousand. Collectors may have collected items to where their collections are wall to wall and floor to ceiling in one room of their home or possibly several rooms of their home. It is astonishing what a collector is able to put together with a little effort and time, not only from exhibits, but from movies as well. Everyone is familiar with the beloved Coca-Cola brand. Founded in 1886, Coca-Cola has become an American icon. Every American can identify on sight the popular white and red logo. Coca-cola promotions throughout the years are memorable. Collectors love this valuable merchandise and prize it in their collections. Coca-Cola collectibles can be used to display as a collection or even to decorate the home.