Indeed, some fans claim the twentieth century version of Santa came entirely from the omnipresence of Coke advertising. Beyond these images, Coke related antiques and collectibles dating back to the late 1800s have priced themselves out of the market for the average collector. Since the 1970s, many Coca Cola collectibles have been fabricated to mimic older items and passed off to those who didn't know better. Numerous trays and several of the calendars have definitely been reproduced and some of them are reported to be so close to authentic, they'll nearly fool an expert. There are counterfeit items from the high end to the low end when it applies to Coca Cola collectibles. Some items are actually newly manufactured to look like older items but they were never really existed in original form. In collector's language these items are called "fantasies". These items can be found everywhere in small shops to antique dealers. Most of the time they are not sold intentionally mislead the buyers but they do exist and you need to be on your toes to know which items to look out for. There are also collectors of Pepsi products. To protect yourself and others, it's wise to purchase expensive pieces from a trustworthy dealer and to have items you own authenticated by an expert before trying to sell them for big bucks.