Many americans feel good when they look over Coke collectibles. Indeed, the long working slogan "Have a Coke and a smile!" has worked its way into our collective cognizance. That is not the only cases of the beverage agency hiring savvy marketing people. Coke has long used Saint Nicholas to draw people to their product. Indeed, some fans claim the twentieth century edition of Santa came totally from the omnipresence of Coke advertisements. Beyond these images, Coke related antiques and collectibles dating back to the late 1800s have priced themselves out of the marketplace for the average collector.

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