Within the 1st 24 hours of the statement, over 81% of the United State's population had heard concerning the advent of the new Coke. Within a week, nearly 1000 calls a day swamped to the Coca-Cola Company's eight hundred number from outraged clients. Six weeks later, the variety of calls rose to 6000 per day. Over 40,000 letters were written to the company. Each letter was spoke back to, and sent with a chit for the hot Coke. When the Pepsi-Cola company heard in regards to the change in Coca-Cola's secret formulation, they assumed that it was modified to compete with their company.
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