The company wanted a bottle that was so distinctive you were sure you had the "real thing" and came up with the idea of a bottle so different you tell the moment you held it that it was authentic. They had a contest for a bottle that you could identify in darkness or blindfolded, and the rather feminine curve of the now standard Coca-Cola bottles was the clear winner. While the basic contour of Coca-Cola bottles has remained, it has been refined several times for various reasons. The first was a practical one. The first contour bottles were wider in their middle section than they are now, and were not very steady on conveyor belts. They had to be made thinner to prevent tipping, but most people think the appearance is also more balanced and attractive. When the plastic 20-ounce bottles were introduced for use in vending machines, slight variations in design were required. Also, large sized bottles such as two- and three-liter family size bottles of Coca-Cola, could not carry the same signature contoured look on technical grounds. Is gift selection difficult for you for certain "hard-to-buy-for" friends and relatives? One possibility is adding to their collection of some kind of memorabilia, or even getting them started on a collection with some specific theme. Many people enjoy Coke, and like getting and collecting various articles with the familiar red logo. Best of all, Coca-Cola collectibles come in every price range and nearly every type of item.

M2 Machines 1:64 Coca-Cola Diecast Vehicles - 52500-RW03INNO64 1:64 Nissan Silvia S13 Coca-Cola “Rocket Bunny” V21966 66 DODGE CHARGER HEMI COKE COCA COLA 1:64 SCALE DIORAMA DIECAST MODEL CARM2 Machines 1:64 Coca Cola 1990 Chevrolet Camaro Iroc-Z WhiteM2 Machines 1/64 Coca-Cola 1973 Chevrolet K5 Blazer / Limited Edition Vintage Coca Cola 1998 Jeep Wrangler Enduring Characters Matchbox DiecastFantastic-1934 Dodge KH-32 - 1:43 Diecast Coca-Cola Fountain Truck - Motor CityM2 MACHINES Coca-Cola 1953 Ford Crestline Victoria Diecast Model A18 22-11 ColaCoca Cola Coke Hartoy Red Van 1:64 used loose Hong Kong 1/64 Scale Diecast1:64 Chevrolet Express VAN Coca Cola Painting Diecast Car Model Toy1958 CHEVROLET SPARTAN LCF COE RAMP TRUCK COCA COLA 1:64 SCALE DIECAST MODEL CARM2 Haulers 1/64 coca cola 1973 chevrolet cheyenne 10 & 1957 sedan delivery NIB1960 60 CHRYSLER 300F COCA COLA COKE RARE 1:64 SCALE DIORAMA DIECAST MODEL CARTruck Tractor with 53' Trailer "Drink Coca-Cola" Red and White 1/50 Diecast Mod2 Coca-Cola Die-Cast Metal toy vehicles 1979 NIB TEAM TURBO TRUCK & BIG RIGM2 MACHINES COCA-COLA 1979 CHEVY SCOTTSDALE RAW SUPER CHASE PICKUP TRUCK Motor City Classics Coca-Cola Coke Tractor Trailer 1:87 Diecast Truck 4406821963 Volkswagen T1 Coca Cola Cargo Van 1/24 Scale - Motor City Classics 422062M2 MACHINES COCA-COLA coke 1950 OLDSMOBILE 88 RAW SUPER CHASE 1 of 250 Vtg Racing Champions #30001 Coca-Cola Kenworth K100E Coin Bank 199 1:64 Die CastJohnny Lightning Coca-Cola 1969 Dodge Charger R/T 1:64 Diecast SealedCoca-Cola Matchbox Collectibles 1994 Ford Mustang Cobra - Play Refreshed"M2 Coca Cola Ornament 1974 Chevrolet Stepside w/Tree Red 1/64 Diecast53500-MJS02596Model 1/64 Chevrolet Express VAN Coca-Cola Coating Alloy Model/1966 66 FORD ECONOLINE VAN COCA COLA COKE 1:64 SCALE DIORAMA DIECAST MODEL CARM2 Machines 1:64 Coca Cola 1968 Shelby G.T. 500 KR WhiteMotorcity Classics Coca-Cola 1962 Volkswagen Samba Minibus Red/White 1:18 ScaleLiberty 64 Collector's Series 1/64 Coca-Cola Volkswagen VW Type 1 T1 Panel VanMATCHBOX COLLECTIBLES COCA COLA 1937 GMC PANEL VAN HALLOWEEN 1:43 SCALE DIECASTCoca Cola Ertl 1/64 die cast metal tractor & trailer, 1996 Always Christmas.Vintage 1998 Matchbox "Coca-Cola" VW VOLKSWAGEN Beetle Concept Car DieCast 1:64INNO64 1:64 Honda City Turbo II Coca-Cola With MotocompoM2 Machines Raw Chase Coca-Cola coke 1960 VW 4x4 Delivery Van big foot Johnny Lightning - Coca-Cola Series - 1968 Dodge A-100 - Some WearMatchbox Collectibles Coca-Cola 1996 Pontiac Firebird 1/64 Diecast Basketball