He replaced the wine with essential oils, however the drink was too bitter. He added sugar to sweeten it, but it became too sweet. He decided to add citric acid to counterbalance the overwhelming sweet flavor. His efforts paid off, and he invented a new product. He soon introduced Pemberton Chemical Company in partnership with Frank Robinson. Robinson gave Pemberton the advertising abilities he had to advertize his product. By inserting the names of the two clinical ingredients together, Robinson came up with the name Coca-Cola. He also used a unique script to write down Coca-Cola which would became its trademark. Pemberton became sick, to what was conception as problems from his morphine dependancy. He determined to sell his company and in 1887 Willis Venable and George Lowndes purchased two-thirds of the rights. In August 16, 1888, Pemberton gave up the ghost.

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