Coca Cola memorabilia consists of specialty items that include beanie babies, plush toys, tins, playing cards, pens, pencils, phone cards, dish ware, matchbooks, thimbles, clothing, signs, trays, patches, and so much more. The values of these items are determined by their availability and the condition they are in. The use of a grading scale was established in 1965 by Sheldon Goldstein as the Coca Cola Collector's Standard and has been used for over four decades. With bottles and cans they should always be full unless it is other wise specified. A rare class item are items that are any items before the 1904 period. An item that is in mint condition should be in an unused state and the original packaging should be unopened. Near mint conditioned items will have very minor marks of aging or use and are close to their original condition. Items in excellent condition will have no more than tiny scratches, small chips, or little marks on their outer rim or edges and the opened packaging should still be intact. The standard for very good are items that contain no more than minor surface scratches, tiny rust spots, minor flaking, and the packaging is either torn or it has none. A good grading is an item that has moderate scratches, flaking, facing, dents, rust or pitting. An item with a fair grading will have more major scratches, fading, rust spots, dents, bad chipping or flaking, while items with a poor grading are badly rusted, worn, dented, pitted, torn, chipped or flaked.