The year 1983. This generation marks the first flavor change since the existence of Coca-Cola. This change was mainly influenced by that the fact the Coca-Cola market share had fell 2. 5% percent in 4 years. Each percentage lost equals approximately 200 million dollars. This may have been a result of competitors, Pepsi-Cola, success. With the marketing competition pressures building Coca-Cola decided to come up with a new formula. The company spent 4 million dollars in researching a new formula. With some 200 newspaper and television reporters present, Coca-Cola announced the change in the formula on April 23, 1985. Within the first 24 hours of the announcement, over 81% of the United State's population had heard about the introduction of the new Coke. Within a week, nearly 1000 calls a day swamped to the Coca-Cola Company's eight hundred number from outraged customers.

Coca-Cola 2008 Beijing Olympics WE8 Aluminum Coke Bottle - Complete SetVintage Coke Aluminum Bottle 8.5OZ Coca-Cola Collectible - 2011 EMPTYCOCA-COLA Mug, Glass, Opener, Glass Bottle, Aluminum BottleCoca Cola Mini Bottle Skateboard & Brazil 2014 World Cup Miniature Aluminum CokeCoca Cola Aluminum Bottle Promotional Box Set Coke Zero Diet Coke Sprite BlackLot Of 3 Coca Cola Coke 3” Aluminum Bottles Mini World Cup Croatia Mexico (S1-8)2011 Coca Cola Red ALUMINUM Collectible 8.5oz Bottles USEDSealed 2010 New Era Winning in North America Employee COCA COLA BOTTLE - SealedCoca Cola Aluminum Set M5 In Original 6 Pack Carton From Belgium MintSealed 2010 New Era Winning in North America Employee Aluminum COCA COLA BOTTLECoca Cola Aluminum Bottle 8.5 FL OzCoca Cola Aluminium Bottle 2018 Sakura Cherry Blossom Japan Limited TrackingDIET COKE Collectable Aluminum Bottle 8.5 oz from 2009 - Emptycoca cola bottle aluminumSARAJEVO - BOSNIA - MUVIE FEST COCA COLA ALUMINIUM BOTTLE - empty BOTTLEVintage Coca Cola Mexico Full Bottle + Aluminum, Blak Rare Autogrill Limited Edition Coca Cola Aluminum BottleCoca Cola 2 Bottles - Christmas Aluminum Netherlands 2017 Box Limited Edition2009 COCA-COLA ALUMINUM USA SEALED BOTTLE - MINT - SCREW CAPCoca Cola Mini Bottles Brazil 2015 Collection Coke Aluminum Mint Miniature CansCoca Cola Bottle Faces Brazil 2014 Fifa World Cup Near Mint Aluminum Coke RareNew COKE Coca-Cola + Diet Aluminum Bottles - Fifa Womens World Cup 2015 CanadaCoca Cola FIFA Qatar World Cup 2022 Aluminum Tumbler set of 2 Not for sale RareWorld of Coca Cola Atlanta Glass Bottle Magnet Mini Coke Bottle2 COCA COLA ALUMINUM 8.5 OZ BOTTLES FULLVancouver Olympic Torch Relay Aluminum Coca Cola Bottle 2010 (Empty)Rio to Tokyo Olympic & Ueno Panda Coca Cola Aluminum Bottle Total 3 Empty JapanCOCA-COLA USA Aluminum Soda Bottle Sealed Screw Cap 8.5 OzSARAJEVO - BOSNIA - MUVIE FEST COCA COLA ALUMINIUM BOTTLE - UNOPEN FULL BOTTLECoca Cola Tin Can Collectible 2004 Christmas Santa Coke Bottle Candy Container2 Ueno Panda Design & Tokyo Coca Cola Aluminum Full bottle 250ml 3 bottlesCoca Cola Mini Bottle Brazil 2014 World Cup Miniature Near Mint Aluminum CokeCoca Cola Coke Red Aluminum Collectible 8.5oz Bottle 2011 EmptyRARE Collectible Coca-Cola Red Aluminum 8.5 Oz. Empty Coke Soda Pop Bottle2008 Darrell Waltrip Moutain Dew Aluminum Bottle Unopened