The year 1983. This generation marks the first flavor change since the existence of Coca-Cola. This change was mainly influenced by that the fact the Coca-Cola market share had fell 2. 5% percent in 4 years. Each percentage lost equals approximately 200 million dollars. This may have been a result of competitors, Pepsi-Cola, success. With the marketing competition pressures building Coca-Cola decided to come up with a new formula. The company spent 4 million dollars in researching a new formula. With some 200 newspaper and television reporters present, Coca-Cola announced the change in the formula on April 23, 1985. Within the first 24 hours of the announcement, over 81% of the United State's population had heard about the introduction of the new Coke. Within a week, nearly 1000 calls a day swamped to the Coca-Cola Company's eight hundred number from outraged customers.
Selected Products
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Coca Cola Gibson
Coca Cola Lollipop Sign
1994 Coca Cola 600
Coca Cola Cooler
1994 Coca Cola 600
Coca Cola Drinks Fridge
Coca Cola Cool Box
Coca Cola Money
Coca Cola Sticker
124 Coca Cola
Coca Cola Aluminium Bottle
Coca Cola Ornaments
Coca Cola Spinner
Coca Cola Napkin Holder
Adidas Climacool Coca Cola
Coca Cola Ice Cooler
Coca Cola Button Sign 24
Coca Cola T Shirt
Coca Cola Vending
Coca Cola Wooden Box
Coca Cola Polo
Coca Cola Light
Coca Cola Mugs
Coca Cola Door Push
Coca Cola Ball
Coca Cola Lorry
Coca Cola Error
Vintage Buddy L Coca Cola Truck
Coca Cola Money Bottle
Vintage Coca Cola Sign
Coca Cola Clock 50'S Diner
Coca Cola Enesco
Coca Cola London
Matchbox Coca Cola 5 Pack
Coca Cola Flatware
Coca Cola Train