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With the advertising competitors pressures building Coca-Cola decided to come up with a new formula. The company spent 4 million dollars in researching a new formula. With some 200 newspaper and tv journalists current, Coca-Cola introduced the change in the formula on April 23, 1985. Within the 1st 24 hours of the statement, over 81% of the United State's inhabitants had heard concerning the advent of the recent Coke. Within a week, nearly 1000 calls a day swamped to the Coca-Cola Company's eight hundred number from outraged clients. Six weeks later, the variety of calls rose to 6000 per day.

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