When the sodas started being made in aluminum cans in the 1960's, the old fashioned cans also became collector's items. If you can find a can or bottle it really is unopened these can be worth more. Coca-Cola memorabilia creditors value the cartons and cases used for Coke merchandise. The six-pack cardboard holder, announced in 1928, is one of the early programs, once common with Coke merchandise. Some collectors also prefer wooden cases. The pairing bottles represent an even better alternative for modern packaging.

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