Throughout the years, just as your family will grow and go in different directions as their interests develop and lives unfold, there will be memories and a common thread that you all will have. And the hobby can change and develop with you. The items collected may change as childhood fancies evolve into more mature interests. "Investing" in collectibles isn't always just for monetary gain although that is a nice possibility. Collecting Coca-Cola memorabilia seems to include many other paybacks and to bring unexpected treasures to your door. It may be a stretch, but wouldn't it be nice to be able to say "Families that Collect Coke together stay together?"The collector of soft-drink related collectibles usually gravitates toward the large group of Coca-Cola items available for collecting. Bottles and even cans make great additions to their collections. Coca-Cola is a well-known brand all throughout the world, and their bottle shape and signature logo are recognized by people of all ages and locations. In fact, little about them has changed since their debut on the market in 1916. Brand recognition of this product is so potent that "Coke cola" is the obvious synonym some use to mean any soft drink at all. The company is not entirely happy about other brands being called by their copyright, but it shows how pervasive their product really is.